Project · Your PMM 30/60/90-Day Plan

Write your PMM 30/60/90-day plan for a product you know well. Define one key deliverable per phase with a clear success criterion for each.

• A written 30-day plan focused on listening: 3 internal stakeholders interviewed, 3 customers interviewed, one competitive landscape summary produced.
• A written 60-day plan focused on drafting: one positioning document, one updated sales deck slide set, one battle card for the top competitor.
• A written 90-day plan focused on launching: one internal launch readiness review completed, one external-facing asset shipped, one metric baselined.

• Each phase has exactly one primary deliverable with a measurable completion criterion, not a vague activity.
• The 30-day plan contains no major external-facing output — it is entirely discovery and synthesis.
• The 60-day deliverables reference specific insights from the 30-day interviews, not generic best practices.
• The 90-day launch asset is tied to a specific channel and audience, not 'all customers.'