Distribution is a system. Build it like one.
A challenge-driven track for builders who need to acquire users, not just build products. Growth loops, copywriting, positioning, SEO, paid acquisition, analytics, email, and product launch — from first principles to hands-on execution.
Stop guessing at tactics — learn to trace where users leak out, fix the biggest leak, and prove the fix with a real experiment.
Most pages lose people in the first eight words; learn the frameworks that keep them reading all the way to the CTA.
Buyers decide in seconds what you are and whether you matter — this course makes that snap judgment land in your favor.
Ads stop the day you stop paying, but a page that ranks keeps pulling in buyers for years without further spend.
Most signups go quiet within a week — you will build the sequences that catch them before they drift, and the numbers that prove it.
Know your numbers before you spend: what a customer is worth, what one costs, and when scaling makes money instead of noise.
Build funnels, retention cohorts, and revenue dashboards you can defend in a board meeting — and act on when the numbers move.
Most features ship to silence because nobody outside the product team was ready — build the plan, the proof, and the handoff.
Buyers now ask an assistant instead of browsing, and it names two or three products. Learn what decides whether yours is one of them.
Most brand work stops at a logo. This ends with an audited, documented brand system your team can run without you in the room.
Rented reach disappears the day the algorithm changes; a following and a community you own keep paying you back for years.
A journalist's byline buys trust no ad can — this is how you earn one, and what to say when the story turns against you.
Halving what a customer costs you rarely means cheaper ads — usually it means fixing the page they land on, and proving the fix.
End with a real invoice from a real client — not a plan, not a portfolio of ideas, actual money in your account.
Nobody buys what they never hear about - leave with a research, outreach, and follow-up habit that fills your calendar every week.