Nobody buys what they never hear about - leave with a research, outreach, and follow-up habit that fills your calendar every week.
You built something good and nobody is buying it - not because it is bad, but because nobody has heard of it. Or you want into a sales career, and every job posting asks for experience you cannot get without the job. Either way the missing piece is the same: a repeatable way to find the right people, reach them, and move them toward a decision. This course walks that loop end to end, with no code and no paid tools. In Module 1 you pick one real prospect and send one real email. From there you define your ICP (ideal customer profile), build a 50-name list, and turn AI into a research analyst that writes account briefs in minutes. You will write cold email that survives spam filters, warm prospects up on LinkedIn, rehearse discovery calls against an AI buyer who pushes back, drill objections on price and timing, and keep a CRM (customer relationship management tool) clean enough to forecast from. You finish with a written playbook a stranger could run - the document that gets a founder funded or an SDR (sales development rep) promoted.
Built by Lakshya Kumar
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Define exactly who you sell to, build a real target list, and learn the math that tells you how much outreach a meeting costs.
Turn AI into a research analyst: account briefs in minutes, trigger events on autopilot, and personalization that is true - not creepy.
Get into the inbox, get opened, get replies: deliverability, the four-sentence email, sequences, and reading your own numbers.
Turn your profile into a landing page, warm up prospects before you pitch, and send DMs that read like a person wrote them.
The call where deals are won or lost: the question stack, the listening ratio, AI roleplay practice, and notes that write themselves.
Tell the demo as a story, build your objection catalog before you need it, and drill price, timing, and authority until they are boring.
Stages that mean something, a CRM that AI keeps clean, honest forecasting, and finding exactly where your deals die.
Create real urgency without lying, trade instead of caving, survive procurement, and turn losses into future pipeline.
Turn everything into a weekly operating system: the metrics that run your week, scaling what works, and the math of your first hire.
Complete all modules, then submit the required number of capstone projects. Each must earn a passing rating from an admin reviewer.
Run a real outbound campaign for one product: at least 50 personalized sends across email and/or LinkedIn, tracked in your CRM. Submit your numbers - sends, opens, replies, meetings booked - with screenshots or exported logs, your sequence copy, and a one-page retro on what you changed mid-campaign and why. At least one booked meeting, or a documented iteration plan with evidence if you landed zero.
I'm learning AI-assisted sales on Capstok - a no-code course covering prospect research, cold outreach, discovery calls, objections, and pipeline management. Act as my sales coach: help me research accounts, draft outreach in my own voice, roleplay skeptical buyers, and critique my emails and call plans honestly instead of flattering me.
Tear down one full outbound campaign - yours or a documented public one - touch by touch. Cover targeting, copy, sequencing, and metrics at each step, diagnose the biggest leak in the funnel with numbers, and propose three specific iterations ranked by expected impact.
Write the complete playbook you would hand a new seller of one product: ICP one-pager, messaging and sequence copy, discovery question stack, objection catalog with responses, pipeline stages with exit criteria, and your weekly operating system. Every section must be specific enough that a stranger could run week one from it.