Product Marketing vs. Growth vs. Brand Marketing

Why this matters

Knowing where PMM ends and growth or brand begins prevents duplicate work and missing owners — most early-stage confusion about 'what does PMM actually do?' comes from blurred lines between these three functions.

Try it yourself

1. List three tasks you'd assign to a growth marketer versus a PMM for the same product launch and identify where the handoff point is.
2. Find a job posting for each role at the same company and note which deliverables appear in more than one spec.
3. Pick a failed product launch you know of and identify which of the three functions failed to deliver their core responsibility.

References

• https://www.pragmaticinstitute.com/resources/articles/product/product-marketing-vs-growth-marketing/