Your First 90 Days as a Product Marketer (30/60/90 Plan)

Why this matters

The first 90 days in a PMM role determine whether you're seen as a strategic partner or a task-taker — a structured plan forces you to prioritize listening over producing and set expectations before you're buried in requests.

Try it yourself

1. Write a one-sentence goal for each phase of a PMM 30/60/90 plan for a B2B SaaS product you know: what does 'done' look like at day 30, 60, and 90?
2. Identify one deliverable that most 30/60/90 plans include too early (e.g., full positioning rewrite in week 2) and explain why moving it to day 60 would produce better output.
3. List three people a new PMM should interview in their first 30 days and write one specific question for each that would reveal an unstated assumption about the market.

References

• https://www.pragmaticinstitute.com/resources/articles/product/30-60-90-day-plan-for-product-marketing/