The craft, end to end — discovery to launch to iteration. Frameworks you'll actually use.
Where Course 1 was hardware-first with software analogues, this course is software-first end-to-end — the daily PM craft. No book dependency; original content drawing on canonical PM thought (Cagan, Torres, Rachitsky, Doshi, Cutler) written from first principles. Ten modules cover: what PM actually is (vs. all the things people think it is), discovery (Mom Test + JTBD + opportunity solution trees), strategy (vision + OKRs + North Star), prioritization (RICE/ICE/Kano + saying no well), specs (PRDs + RFCs + ADRs), working cross-functionally (engineering, design, data), metrics + experimentation, launch + GTM, stakeholders + communication, and the PM career itself (levels + interviews + portfolio). Five rich capstones let you ship serious work: end-to-end PM dossier, discovery sprint, PRD-that-survived-engineering, launch postmortem, PM portfolio piece. Paired with Course 1 (Prototype to Product), the track gives you both hardware-product depth and software-PM craft.
Built by Lakshya Kumar
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Sign in to applyComplete all modules, then submit the required number of capstone projects. Each must earn a passing rating from an admin reviewer.
For a real product you work on (or want to): write a complete PM dossier covering vision → problem → opportunity tree → spec → prioritization → launch plan → metrics. Single document, ~20 pages, written in real PM voice. The artifact you'd hand to a new PM joining your team or a hiring manager during an interview.
Run 8 customer interviews using The Mom Test method. Analyze. Surface 3 well-validated problems + 5 nope-not-real problems. Document the methodology, the interview notes, the synthesis, and the resulting Opportunity Solution Tree. Bonus: get a teammate to attend at least 2 interviews with you.
I'm taking a course on software product management. Topics: what PM is, customer discovery (Mom Test + JTBD + opportunity solution trees), product strategy (vision + OKRs + North Star), prioritization (RICE + Kano + saying no), specs (PRDs + RFCs + ADRs), cross-functional partnership, metrics + A/B testing, launch + GTM, stakeholder management, PM career. Help me apply each concept to my own product context. I'm at [APM/PM/Senior PM] level at a [stage] company in [domain].
Write a real PRD for something you'd actually want built. Run it past two engineers; iterate. Deliverable: v1 PRD, eng feedback, v2 PRD with diff. The v1 → v2 change is the learning. Plus 1 ADR for a related architecture decision.
Pick a public product launch (your own or a famous one — Apple Vision Pro, ChatGPT, anything with public data). Reconstruct what the PM team likely did. Score against the 9-section launch checklist. Write up where they nailed it + where they fumbled. Develop a launch-thinking muscle through structured imitation.
Document one shipped initiative end-to-end in the 6-section case-study format (context, problem, decisions, tradeoffs, outcome, learnings). ~5 pages. Sanitize for public sharing. This becomes part of your career-long PM portfolio.
The follow-up. About product orgs that work.