How Google Judges If Your Content Can Be Trusted (E-E-A-T)

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Why this matters

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's quality evaluator framework — it directly shapes how human raters score pages, which in turn trains and validates the ranking algorithm. Sites in health, finance, and legal niches live and die by E-E-A-T, but it matters anywhere users make consequential decisions based on content.

Try it yourself

Read the 'Your Money or Your Life' section of Google's Search Quality Rater Guidelines (linked below) and identify three specific signals raters look for that your site currently lacks.
Add a visible author byline with credentials to one content page and link the author name to a detailed bio page — check whether it is currently absent by inspecting the page's HTML for schema markup of the author.
Find one claim on your site that lacks a citation to a primary source — add an outbound link to the authoritative source and note whether the page's content now meets the 'supports claims with citations' standard from the Guidelines.

References

Google Search Quality Rater Guidelines (PDF)