Open this lesson in your favourite AI. It'll walk you through the why, explain the demo, and quiz you on the try-it list.
Google's ranking algorithm weighs hundreds of signals, but they collapse into three families — relevance (does the page match the query?), authority (is the site trusted?), and experience (does the page serve the user well?) — and knowing which family is weakest for a given query tells you where to invest. Teams that optimize only relevance wonder why high-quality competitors outrank them.
Use these three in order. Each builds on the one before.
In one paragraph, explain the three families of ranking signals Google uses and how they interact.
Walk me through how Google weighs relevance against authority when the highest-relevance page has low authority and the highest-authority page has moderate relevance — what typically wins and why?
Given a new domain publishing highly relevant, expert content against established domains with 10x the backlinks, design a content and link strategy that exploits the gaps where authority matters less than relevance.