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Brief
Map the media landscape relevant to your product: key publications, beats, and journalists.
Deliverables
A table of at least 10 media outlets covering your product's category, with columns: publication name, audience type, relevant beat, and tier (tier 1 national / tier 2 trade / tier 3 niche).
A list of 5 individual journalists with their name, publication, beat focus, and a link to one recent article relevant to your product.
A one-paragraph assessment of which news values your current product story can credibly claim and which it cannot.
A pitch vs. press release recommendation for your next announcement, with a one-sentence rationale.
How we grade it
Outlet table includes at least one example from each tier (national, trade, niche) — not just the same 10 major publications.
Each journalist entry includes a specific recent article, not just their name and publication, demonstrating you read their work.
News values assessment is specific to the current product stage — not a generic list of all six values claimed at once.
Pitch vs. press release recommendation cites the specific story type and audience as the reason, not personal preference.