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A press release sent where a pitch email belongs is one of the fastest ways to mark yourself as inexperienced to a journalist — the formats serve different functions and are appropriate at different stages of a story. Understanding when each format earns a read versus an eye-roll is foundational to professional media relations.
Use these three in order. Each builds on the one before.
In one paragraph, explain the difference between a pitch email and a press release, and when you would use each.
Walk me through how a PR professional would decide which format to lead with for a Series A announcement, and when they might use both in sequence.
Given a company launching a controversial new product feature that will generate both positive and negative coverage, design the press release and pitch email strategy — including who gets which format and in what order.