Open this lesson in your favourite AI. It'll walk you through the why, explain the demo, and quiz you on the try-it list.
Treating a newsletter writer like a staff reporter or pitching a blogger with a formal press release signals that you have not done your homework — each format has different incentives, timelines, and expectations that require a different approach. A pitch that would land at a newsletter might insult a beat reporter, and vice versa.
Use these three in order. Each builds on the one before.
In one paragraph, explain the key differences between a staff journalist, an independent blogger, and a newsletter writer from the perspective of someone pitching a story.
Walk me through how the incentive structures of a traditional newsroom, an ad-supported blog, and a paid newsletter each shape what gets covered and why.
Given a developer tool launching a major v2.0, design a differentiated outreach strategy for a TechCrunch reporter, a niche dev blog, and a 50,000-subscriber developer newsletter — including different angles for each.