Open this lesson in your favourite AI. It'll walk you through the why, explain the demo, and quiz you on the try-it list.
Each major platform weights ranking signals differently — what drives reach on LinkedIn actively suppresses it on TikTok, and treating them the same is why most cross-posted content underperforms. Understanding the distinct signal sets each algorithm uses lets you write briefs that actually fit the platform instead of hoping.
Use these three in order. Each builds on the one before.
In one paragraph, explain how social media feed ranking algorithms work and why the same post can perform very differently on different platforms.
Walk me through how a platform algorithm evaluates a new post in the first 30 minutes after publishing — step by step from upload to distribution decision.
Given a B2B brand trying to reach senior decision-makers, compare how LinkedIn's and X's ranking algorithms would treat the same thought-leadership content differently and what you would change in each version.