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Every first draft is 20–30% longer than it needs to be — not because writers are bad, but because writing requires saying something twice to figure out what you meant to say once. A disciplined 20% word-count reduction forces the decision about which words actually carry weight.
Use these three in order. Each builds on the one before.
In one paragraph, explain why cutting words from marketing copy almost always improves it rather than weakening it.
Walk me through a systematic approach to cutting 20% of a piece of copy without losing any substance or key claims.
Given a 500-word 'about us' page, reduce it to 300 words while preserving every unique proof point and call to action.