Project · Produce a 30-second spec spot with 3 hook variants

Pick a real brand. Write a creative brief with all 8 fields. Produce a 30-second spec spot in AI-first workflow, delivered in 16:9, 9:16, and 1:1. Ship it with 3 different hook variants, each as its own :06 bumper. Document the brief, shot list with retries, and a 200-word rationale on which hook you'd put media weight behind and why. Deliverables: all four MP4s (hero + 3 bumpers), brief doc, shot list, rationale.

• The :30 hero spot in 16:9, 9:16, and 1:1 aspect ratios.
• Three :06 bumpers, each with a distinct hook archetype (curiosity, pattern interrupt, direct address, stakes, before/after — pick any 3).
• The 8-field creative brief as a one-page document.
• A shot list with retry counts and which shots needed regenerating.
• A 200-word rationale naming the winning hook and the insight behind that call.

• Brief is sharp: one proposition, one audience, one insight — not hedged.
• Hooks are genuinely different archetypes, not 3 variants of the same idea.
• Hero works in all 3 aspect ratios — subject and text are not clipped in any.
• Product is convincing and brand-faithful — logo legible, pack accurate.
• Rationale names the METRIC that would validate the winning hook, not just taste.